Pull & Bear In-Store Visuals
Pull & Bear is a Spanish clothing and accessories retailer found in 1991. This international brand has a clear identity of engaging with young people who take their influences from the community and street fashion. Inspired by the Californian city of Palm Springs, the stores aim to highlight its roots both through its garments and in-store visuals. Since opening they now have 853 stores internationally providing a basic fashion style affordable to the youth of today.
I was commissioned to create a series of animated visuals for their in-store screens. The brief was to generate two mini films, both to be inspired by California, which could be shown on the large screens in the Pull & Bear stores.